Projection advertising: the future of brand positioning
As a business owner or marketer, you’re always looking for new and innovative ways to effectively promote your brand. One strategy that is taking the advertising world by storm is projection advertising.
Nowadays, people pay more and more attention to projection advertising to position their brand. In the 21st century, it is not easy to attract a potential customer’s attention to a particular brand. The world around us is full of information, and the human mind automatically stops perceiving the information that is imposed on it from all sides.
TV commercials, radio commercials, the subway, shopping malls, the sidewalk, the walls of houses, the passerby on the street is bombarded with a flood of information that he is not prepared to perceive. And it is completely logical that he simply does not perceive it anymore. Even on an elementary subconscious level.
The concept of projection advertising
Projection advertising is a new form of advertising that uses projectors to project an image, hologram or video onto a surface, creating a larger-than-life representation. This type of advertising is very engaging and has a significant impact on brand recall due to its novelty factor.
Projection advertising involves projecting images or videos onto buildings, billboards, the sides of trucks or busses, or other surfaces. This advertising technique is extremely versatile and can be adapted to almost any environment, making it an attractive option for brands looking to make a big impact.
The effectiveness of projection advertising
One of the best features of projection advertising is its ability to create an experience for the audience. The combination of a larger-than-life display and the novelty factor of projection advertising makes it very engaging and memorable. This experience leads to higher brand recall, which is essential for promoting your brand in today’s highly competitive market.
Another significant benefit of projection advertising is the increase in brand awareness it generates. The effectiveness of projection advertising has been well documented recently, with case studies showing that it leads to increased brand awareness even in high-traffic environments.
Where can projection advertising be used?
Projection advertising can be used in a variety of environments, making it very versatile.
- It can be used for experiential marketing in public spaces
- Event marketing
- Product launches
- In-store display.
Projection advertising is highly customizable, making it an attractive option for brands looking to create unique and memorable experiences for their audiences.
- Creative uses for projection advertising include projecting a video of a sports car on the sides of buildings in high-traffic areas
- Projecting a brand logo onto a unique or iconic landmark
- Projection of product images onto the sides of parked cars or public transportation.
In such conditions it is necessary for the advertised brand to look for new, unusual ways of presenting information. Something to which people will unconsciously pay attention. And this does not present the advertised brands with an easy task of constantly looking for interesting advertising solutions. Now the most expensive of what tend to seize all advertising space – this is not a place in the mall or the most lucrative contract for advertising on transport or placement on City billboards.
The most expensive and at an hour the most difficult to reach – this is an opportunity to capture the attention of the customer! Projection advertising – a modern approach to modern advertising!
And in this will help you with creativity and non-standard approach to the presentation of information in the form of projection advertising, which in their work used the company Holo Pro.
Increasing sales through projection advertising
Projection advertising has been shown to significantly increase sales for many brands. This increase is largely due to the higher brand recall and awareness generated by projection advertising, leading to better conversion rates and more sales.
In addition, projection advertising can be targeted to a specific audience, making it very cost-effective in terms of advertising spend. It’s also flexible enough to be used alongside other forms of advertising or as a standalone campaign.
We work, using non-standard approach to each client, looking for interesting and innovative solutions in advertising. Creativity and imagination are the true companions of our work.
We have created a completely new way of advertising your brand or service – holographic projection advertising! Our company rents the equipment for holographic projection advertising or sells it at the request of the customer.
Projection advertising on buildings
This way of information presentation amazes with its novelty and inexhaustible creativity. We create holograms not only at events for a narrow circle of people. No, the spectrum of our technology is quite wide: from presentation of new brands, work at exhibitions, forums and corporate parties to projection advertising on buildings and direct sales points. In shopping malls or small commercial pavilions.
Conclusion: The power of projection advertising
In conclusion, projection advertising is an extremely effective advertising technique that is becoming increasingly popular. It’s a versatile and cost-effective option that can help increase your brand’s awareness, recall, engagement, and sales.
If you’re looking for a way to take your brand positioning to the next level, consider using projection advertising from Holo Pro. With its ability to create a truly unique and memorable experience for your audience, it’s a surefire way to make an impression.
Write to the team at Holo Pro to learn more about how your brand can benefit from projection advertising.
Discover the power of projection advertising and how it can strengthen your brand positioning. Learn more about its effectiveness, versatility and impact. Write to Holo Pro Company to learn more!
In the 21st century, outdoor projection holographic advertising is required for everyone and everyone attracts attention.