Advertising on the floor: cost-efficient way of projection

Advertising is all about reaching the target audience in the most effective way possible. In today’s digital age, many companies focus their advertising efforts on the Internet. However, there is one avenue that is often overlooked and can prove to be extremely effective in grabbing the attention of potential customers – on-the-ground advertising. This underutilized marketing strategy has recently become a popular trend where your logo or message is projected onto the asphalt, and can be an inexpensive but effective way to advertise your brand. And our company – the number one in advertising on the ground.

Projection advertising on asphalt

In modern information world, it is increasingly difficult to attract a potential consumers attention to advertise a new product or brand. The information space is highly oversaturated and people often simply do not notice new information unless it is presented in an original and innovative way. To draw attention to a new product or service, it is no longer enough to hang a sign or paste an ad. People have become accustomed to the old formats and simply perceive them as unobtrusive noise.

The innovative company Holo Pro has developed and launched a new revolutionary format on the Russian market – projection of advertisements directly on the sidewalk under the feet of potential customers. A person does not even have to look up and search for information of interest. Your product will find it by itself.

Legality of projection advertising on the sidewalk

While this form of advertising has objective advantages and is quite economical in terms of advertising space, it is not subject to a strict legal framework and offers the owner of the facility a wide range of opportunities to advertise his product or brand.

And compared to the already outdated advertising slogans or messages on the sidewalk, it offers a completely new and innovative format for presenting information.

Companies providing qualitative list of services in this young direction of outdoor advertising on the market not so much now and without a doubt products of the company Holo Pro take leading positions here. We have great experience in this field and a decent number of completed installations.

Join us and you will see the obvious advantages of outdoor advertising on the sidewalk for you and your customers.

How You can order projection advertising on asphalt?

The modern information world and the acceleration of the flow of life dictate more and more new laws and business rules. This includes the rules of information campaign when advertising your product, brand or service.

Constantly changing external factors and the ever faster pace of development of society force us to look for new, potentially effective forms of advertising.

One such innovative format of HOLO PRO is dynamic projection advertising of your product on the sidewalk, building or floor directly in front of direct sales outlets. This still quite young method of positioning has already proven to be extremely effective and colorful, measured by its relative budget.

It is possible to use any wall or directly the asphalt in front of your salon or store as an advertising surface to promote your product.

And all you need to do is to buy high quality projection equipment from Holo Pro, and using the great experience of our specialists we will produce a creative content, which will draw maximum attention of your potential client. And we’ll be happy to assist you in realizing the project. After all, this is our mission.

The art of advertising on the ground

When it comes to advertising on the ground, the first question that comes to mind is how much it costs. The answer may surprise you. Compared to traditional advertising methods such as billboards, radio or TV ads, advertising on the ground is relatively inexpensive. The cost of logo projection on asphalt can vary depending on various factors such as design, location and size of the projection.

Easy installation and a quick way to reach your target audience

One of the main advantages of advertising on the ground is the ease of installation. All you need is your logo and a special projector from Holo Pro Company. The setup takes only a couple of hours and the installation is done quickly.

Besides, advertising on the ground is a quick way to reach your target audience. People walk or drive on paved surfaces all the time, so it’s an effective way to grab their attention quickly. Installation in a busy market, square, or commercial street promises to draw attention to your brand and is a great way to spread your message in a creative way.


In conclusion, while advertising on the ground may seem unconventional, it is a cost-effective way to promote your brand. It is also a great way to reach a wider audience and leave a lasting impression on them. If you are looking for an innovative marketing strategy, give floor advertising a try and see how it can help grow your business.

Advertising on the floor can be a cost-effective way to promote your brand. Check out our portfolio to learn more about low-cost logo projection on asphalt, a quick way to reach your target audience in a creative way.


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Leave a Reply

  1. Veronika

    Wonderful company, wonderful specialists! Organized an excellent projection on the pavement, all the technical equipment from the company. No questions.

  2. Den Miller

    I would like to thank Holo Pro for their excellent work in projecting our logo on the pavement in front of our salon!

  3. Charles Fuller

    Very nice staff. The website is super user-friendly. Everything is easy to find. Always help with the choice of a projector for advertising on the pavement. They will advise the best solution.

  4. Frank

    Super service, creative attitude to their work. the projection on the pavement is amazing.

  5. Kenneth Ellis

    Very qualified and friendly staff, always ready to help. We did a projection on the asphalt in front of our store with your help. Everything has been working perfectly for more than a year.